Eleventh forum of TV of international of white yulan magnolia of Shanghai TV division will be special the activity of special performance of mystery ” honoured guest that rolls out management of “ TV brand. The eleventh that will be about to kick off this year in June Shanghai TV division, had gotten the intense attention of orgnaization of medium of numerous global TV at present. The forum of TV of international of white yulan magnolia that regards 4 large principal part as one of activities, the high-level peak that changes with seriation, dimensions is met, message of forward position of focusing TV medium, the TV that start changes innovation tide, affecting the line of vision of medium industry elite and global medium thinker. Forum of TV of international of current white yulan magnolia will transmit company cooperation with culture of buccal mouth mouth, invite beautiful jade of expert of international TV brand to amount to · Weng Nv person, the mystery ” that brand of TV of the as collective as high level of domestic TV industry “ that defeat solution manages, construction has international level and the channel that carries out easily (frequency) TV brand management handles whole technological process.
It is reported, the purpose of the mystery ” special activity that begins government of “ TV brand depends on, introduce advanced management pattern of international, construction of brand of have the aid of will enhance the core competition ability of channel. The person that attend the meeting to let can have the results of materiality inside short time, forum has the following distinguishing feature:
Type of movable mould of each other of thought of “Workshop” of TV medium brand. The mystery ” that “ TV brand manages will draw lessons from haing Buddha case adequately the multilateral and interactive mechanism of analytic method, expert of specially invite foreign nationality and honoured guest spot experience brand operation solid Wu, defeat the crucial technology that understands brand management. The emphasis is analytical in how implementing brand management concept specific working flow, go, search the operation method that has actual sex.
Matching section opens forward position of international TV brand. The fixed position of the mystery ” that “ TV brand manages, decided to be able to be competent the expert can be counted on one's fingers of this task, forum is this special invite beautiful jade to amount to · Weng Nv person. Beautiful jade amounts to foreign citizen of Chinese origin of United States of one's previous experience, have outstanding administrative ability and elder from already check, it is the TV brand Great Master with accepted international. Long-term since, beautiful jade amounts to · old man the lady specializes in TV brand to manage, in fixed position of brand strategy, brand, the development of the brand and executive respect is wide suffer commend, what making global brand strategy for Reuter at present is newer.
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