Proud defend · since Aogeweidi gives the sale concept with consummate brand, people more and more realise 2 words of “ brand ” to weigh your work mediumly to use in product sale, it is the foundation that the product lays long-term and staunch clientele. But the brand is one kind cannot see, feel the thing that does not wear, how will make brand be on sale?

In the meantime, in numerous product brand sale, the item characteristics that brand of science and technology has because of its oneself place is the gnaws hard hard bone in brand marketing more, so, how make sale of brand of good science and technology again? This bit, the case that Nuojiya succeeds in Taiwan sale can check the company of mobile phone brand with the most well-known whole world people is inspired somewhat.
Consumer is consummate

According to American adviser company Interbrand is investigated, nuojiya is in 2002 is the whole world ranks the 6th old brand, it is the before 10 only in the name the brand of the department that be not the United States that enters a list of names posted up. Last year, in the investigation of brand of famous science and technology that has made in Taiwan, nuojiya also flourish ascends the first. In the meantime, investigation also shows, consumer likes Nuojiya, not be the high-tech because of it merely, however what other enough shows a brand is idiosyncratic.

Nuojiya comes from Finland, in fact, “ Nuojiya ” this name is Finnish a small town, nuojiya just began ” of special “ not attend to one's proper works or duties, begin diversity to manage from pulp mill, had made rubber, also had made a TV set, final decision puts focus in telegraphic industry. Although Nuojiya belongs to high-tech industry, but the successful place of the card does not depend on Nuojiyapin however its are high-tech brand, however one individual sex turns the brand with consumer be closely bound up.

The effect that has in a company to science and technology, what is the part that act, nuojiya has his original understanding, this decided the thinking of its brand sale locates. Nuojiya thinks science and technology is a kind of tool, leading role is consumer. Nuojiya advocates offer the advantage that communicates on consumer life through science and technology. So, nuojiya research and development a lot of the the the lightest, smallest, thinnest products, the purpose reachs the demand of mentally to make the product is used accord with consumer namely, this is the key that decides product function norms.

The demand of consumer is many sided. Zhuang Shufen of president of group of transmission of abstruse beauty integrated be on sale ever summed up a brand of “ science and technology 10 confuse greatly think of ” , among them one is confused commonly thinking of is, “ product is quite good, consumer nature can accept ” , do not see actually. The sale logic of this kind of assume sth as a matter of course is the sequela that consummate ” times keeps “ product, it is to build in seller's market environment under. In today's buyer's market, nuojiya thinks consumer just is real leading role.
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