Grasp strange data company to announced recently, grasp rare company to offer the “ brand that is based on card of 64K OTA SIM formally to branch of Chinese mobile Heibei visible ” applies a solution, for China mobile company makes brand vision platform in the round, promotion user brand manages the strategy to provide support. Visible ” solution can be in “ brand what brand information comes true on the mobile phone that mobile user place uses is visible, offerred the rich service item related to the brand at the same time, stored in SIM card integral of data of level of identity information, user, user, user, service binds the content such as information. The user can use the VIP inside menu of his mobile phone of mobile phone activation to block message conveniently, the VIP level that knows oneself clearly (if be Jin Ka or silver-colored card user) the VIP that reachs place to enjoy serves; At the same time the user still can use the sign one's name with distinct personality.