The 2nd Dalian locks up the whole world Le Fu of home of supermarket shopkeeper France, announced the biggest dilate on history of a company plans yesterday, with period in competition of native land market increasingly intense situation issues stimulation to sell growth, rise to be overseas market competition ability of the representing with the Asia especially. Suffer the effect of French market price war, domestic Le Fu is clean last year profit dropped 15.6% .

Domestic happy blessing alleges, will 2006 ～ opens up during 2008 endowment 10 billion euro (add up to) of 11.9 billion dollar about, carry out the shop with the fastest throughout history of a “ to grow ” strategy, the plan opens 100 large shopping supermarkets newly this year, gross of new set up shop will achieve 1000 inside 3 years two henceforth, business area increases 1.5 million square metre. And one of investment focus that the Asia becomes a Le Fu, half the number of 100 of this year new store settle hereat.

Domestic Le Fuhai will enhance the attention strength of pair of individual consumer, through widening limits of kinds or types of goods, especially in low end the market increases investment to come true. Domestic Le Fuxin holds the post of CEO Du Zhirui (Jean-Louis Duran) emphasizes again and again recently, “ price remains the first ” , he hopes new dilate plans to be below the case that manages price competition ability, to 2008 sale can grow about 10% .

Last year, domestic Le Fu managed layer and company structure to undertake major key is rectified to its, of Bernard of the CEO before including finish class, in order to reduce bad assets, increase profit. And the analyst thinks, domestic Le Fu is current the biggest challenge is whether bear the price war with French severe market. Be the price great war that waits with adversary Casino, make domestic Le Fu carried in French battalion last year profit pelter 16% , annual net profit also gets be a burden on, next defeat 15.6% to 1.44 billion euro.

And the other and financial data that publishs with day shows, the overseas market of domestic Le Fu is behaved continuously grab an eye, area battalion carries profit grows 15% beyond European division country, america grows 47.7% , the Asia grows 27% . Domestic Le Fuye already expressed: Will mix to main competitor Wo Erma buy especially easily dress, be in external before market of body of ascend of the or in outspread country 3, or chooses to exit.