Company culture construction experienced development of nearly 20 years in our country, it is to have a blurred vision no longer, however clearer and clearer, have enterprise distinguishing feature more and more, pay attention to actual effect more and more. But in the course that building company culture, still a few problems are perplexing an enterprise, if do not try li is clear, can build influence of sex of generation block sluggish to company culture even.

It is to have a company first, or first literate?

“ is to have enterprise hind first literate, be still an enterprise should guide in established company culture make next progress? ” author feels this problem is the node that the enterprise begins culture construction to want a breakthrough above all.


The definition of company culture has a variety of different views, wraparound rise but end is the following point: Company culture is enterprise faculty manages the total that the value standard that form and follows jointly for company staff, basic belief and behavior standard breed in practice in long-term production, it includes: Means of pursuit of level of viewpoint of value, morality, spirit, habits and customs, thinking, it is uniqueness, difficult to have it is gender, difficult to imitate trade the characteristic such as the gender.

Such we can push know: Company culture is the product that the company develops certain level, run certain level only, after having sufficient experience to accumulate, company staff ability forms level of collective value orientaton, morality, spirit to go after in interaction, ability forms the culture characteristic of oneself. Define inference by this, above paragraphs does not talk to change at the beginning of the enterprise is being established, after having a company first namely literate. Did not found in this company culture when, enterprise and activity of battalion of already of look forward to already existed at company culture theory first; And of company culture found, be summed up on the base that runs in the enterprise and become.

But the effect that develops to the enterprise in company culture is thorough already of popular feeling today, achieve an enterprise newly to build company culture, whether must abide by certainly after having a company first, say literately? Also may not is used up like that.

If follow company culture definition completely, make the industry moves first, sum up culture according to running distinguishing feature again, so will tell to contemporary and burgeoning enterprise, company culture construction works or ground of can blind passivation awaits company culture be pregnant with is mature and not active enterprising, perhaps meet extremely anxious apprentice has great plan however cannot put to good use, this goes against an enterprise to begin culture to build the job.

We also see in practice, some companies did not suffer this definition completely to restrain, build the frame of company culture before the enterprise is established finish, in when the industry moves, coach with company culture business management gets very good result. Meng Niu breeds course of study took such way.
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