One, comprehensive analysis market, understand trade current situation

Total business of industry of countrywide essence flavor counts about 600, among them 2/3 produces a business for flavor, 1/3 is essence or essence flavor develops simultaneously enterprise, 99 years the total production value that finish makes an appointment with 10 billion yuan, crop makes an appointment with 150 thousand tons. 99 years total production value makes an appointment with edible essence flavor 1 billion yuan, crop makes an appointment with 30 thousand tons, and add sweet consumable finally sale amounted to thousand yuan 8 last year. Among them food adds sweet production value to amount to one billion two hundred and fifteen million seven hundred and fifty-two thousand one hundred and ninety-two yuan 6, nicotian 70 billion yuan. (The following analysis gives priority to) with edible essence flavor.


1. Essence perfume business shows pattern of tripartite confrontation of the Three Kingdoms

3 endowment the enterprise is mixed with its technology advantage of economic actual strength, tremendous latent capacity is had in industry of Chinese essence flavor. According to statistic, before ranking the world 10 essence perfume business all has investment in China, depend on its well-known trademark, advanced technology, throw the management concept with the standard large-scaly, development speed is very swift and violent, in Chinese essence flavor in already became on high-grade market cannot oscillatory main body, leading the tide of industry of Chinese essence flavor. But because its production cost is high, breed is little, this locality changes rate low, management still cannot get used to Chinese market completely with management strategy, make its progress develops the block with get certain.

State-owned company remains the principal part of market of Chinese essence flavor. Enterprise of state-owned old brand because its history is long, the trademark is well-known degree tall, quality is stable, the price is low, and get extensively the favour of the user, holding main market share, only the crop of 3 state-owned companies already exceeded peacock, 100 flowers, west lake the 1 ／ of market of edible essence flavor 3 above, but state-owned company because basic research is fragile, technical content on the low side, management step is not quick, service consciousness is not strong, and bring about development rate is at present slow go backwards even.

And enterprise of villages and towns, civilian battalion is in of current state policy encourage below, development is very swift and violent, won an user by right of its agile management mechanism and considerate service reputably, its market share is expanding ceaselessly. But, to great majority civilian battalion company is told, because economy and technical base are poor, the trademark is well-known degree bad, product quality is not stable, management concept is owed comprehensive, it is difficult to make its continue to develop thereby heavily.
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