Current, the sales volume of foreign brand cosmetic already occupied the 60 ％ left and right sides of Chinese cosmetic total sales volume, sale more occupy 90 ％ left and right sides.

And the dominant bazaar of one class market, main sell greatly, became the position of fight closely of foreign capital brand almost.

Low end of home products = ?

10 years in the past, although Chinese cosmetic market swarms into foreign brand in succession, but what they hold basically is high-end market. In low end the market, main by domestic brand occupational. Though of foreign capital enter, make brand of Chinese native land cosmetic faces enormous challenge, also brought opportunity however, drove large quantities of one native land businesses namely, especially civilian battalion enterprise.
Nevertheless, what indigenous company goes for the most part is medium cheap product line, the largest dominant position that they have is sale channel, especially 23 class market. Under photograph comparing, take the foreign capital company of high-end product line, held the majority share of the market, won relatively objective gain; Indigenous industry measure is numerous, market share is minor however, sale and profit also cannot contend with foreign capital enterprise. Brand of most nation cosmetic has been squeezed to 23 class market from one class market, thousands of enterprise can be in only low end is divided in the market grab a cup of a thick soup. Low end the small gain space of the market and the market environment that worsen ceaselessly, make of indigenous industry live all the more is hard.

According to the material that publishs external, bao Jie was 9 billion yuan of RMB in Chinese sale 2003, and the sale 2003 is Oulaiya 1.5 billion yuan of RMBs, the sale 2003 is the company that bring profit 8 billion yuan of RMBs. Current, countrywide cosmetic produces an enterprise to have more than 5000 about, year sale is in 50 million yuan the following medium or small cosmetic company, held cosmetic company sum total 90% the left and right sides, market share does not have 20% only however. Foreign capital, joint ventures occupies dominant position, the share that holds overall market is adjacent already 80% .

Extreme misery is double the personage inside day trade thinks, half of Chinese cosmetic market is seawater, the half is blaze---Extreme misery is double day. Young nurse He Yu is bought by Oulaiya on the west, cause in industry inside and outside shake tremendously. This kind shakes, give stitch of infuse of brand of other foreign capital a shot in the arm on one hand, go to be in China to can be achieved quickly with annex through buying the resource of share of market of race to control, integrated market, goal that establishs brand image, this will make the one big instrument of market of intervening China of foreign capital enterprise.

On the other hand, of native land brand live pressure is increased unexpectedly. Foreign capital brand has been satisfied at the strategic fixed position of brand of former high end no longer, they will be adopted follow the chain supermarket that fixed position matchs, cosmetic that buys a dominant position specializes in the channel of measure race to control such as inn, going to 23 class market stage by stage, should divide together with indigenous industry feed low end the cake of the market.
Previous12 Next

Previous:100 million yuan of bazaar daughter of Beijing install sale seniority to reach s
Next：Field commodity sale status analyses