Male cosmetic market is in the position of “ deserted ” all the time, although foreign brand is like elegant Shi Landai, green jade Ou Quan, Adidasi, endowment unripe hall all developed the male to protect skin cosmetic series, big treasure of home, collect poem, Gough to wait to also enter the male to protect skin market, but the development of male cosmetic market still is in “ to still hold the lute in the arms the condition of ” of half block face. From apparently look, businessman leisurely ground gives a shop sign, however, whose heart cannot resist the temptation of this big pasty.
Show according to concerning a material, in recent years, the sale that global male hairdressing protects skin to taste is swelled a more than 50 ％ , among them American male uses up every year protect skin to taste more than 630 million dollar. Same, the sale of market of Chinese male cosmetic also with year average the rate of 15 ％ rises. Business chance of male cosmetic market is infinite, how to hold silver-colored earthen bowl of the basin that get gold in both hands, it is numerous businessman undertakes the male makes up the ultimate goal of ” of market “ beautiful ruse.
Cosmetic belongs to fast consumable, its consumptive cycle is shorter, the frequency that repeats consumption is taller, it is the product with market relatively intense competition. Accordingly, the brand that builds its to be able to show itself is more main. Fast consumable wants from witting degree, demand suit is spent, effectiveness is contented degree, advantage difference is spent reach faithfulness to spend the advantage position that waits for administrative levels to establish a brand. Should open male cosmetic the market of the card, should pass likewise rise witting degree, will advocate the male to protect the new spending idea that skin makes up, fit the product with male simple skin through research and development, will raise demand suit to spend satisfy with effectiveness degree, travel through integrated sale, the advantage difference that will raise product brand is spent and consume faithfulness to spend.
Sexual status is one of concept of male consumer self main component, it points to the condition on the body not only, also point to the thing on spirit likewise. Different culture also gifts the temperament with different man and behavior. Good man often is full of to attack the figure with gender and body strong muscle by fashion into, although the criterion about male sex status, can change as spatio-temporal change, but this kind of traditional male part idea is not complete die.
As corporeal culture level rise and of social activity frequent, the male pays attention to “ inside and outside to hold beautiful ” concurrently already was a kind of fashionable tide. Concerned data shows, shanghai male already exceeded 200 million yuan of RMB in the expenditure of respect of ” of “ Xiu Yan, explain they are willing to cost more financial capacity to be on “ hairdressing ” . Although, male hairdressing of home still is trickling sluggishly brook, and be in abroad is dark wave already move. In this respect, japanese male is highlighted particularly, the male unplugs film of eyebrow, use face already became daily “ homework ” .
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