Introductive:

Several days ago, beijing Xizhimen Wai Street has new start business of a market, I manage to find time go singing the praises before drive car, the terminal that spent nearly 3 hours to observe of all kinds commodity to each floor is displayed behave with sales promotion. When rambling to issue a supermarket to this bazaar ground, I emphasize the shampoo that watched day carefully to turn an area, toothpaste, washing powder to wait for a few kinds again of kinds of big product display with sales promotion, because these a few kinds of products have,this basically is of foreign capital participate in, their terminal competition is so otherer the product is more intense.
The product is turned in these a few kinds of day in, especially with toothpaste kind the product is the most interesting, true it may be said is there is a wolf before “ , hind platoon of ”—— having a tiger is in of the first echelon formation is beautiful of tycoon of two big United States of course clean person and Gao Loujie, still the Han Ripin card such as lion king, LG is in grab sudden huge profits. Those who remain so the card of home made product that share of one fraction market has a few to have pity on is in divide up, have needle of China, two sides, black younger sister, blue sky, cold acerbity spirit, field respectively 7 etc. Just think competes so pattern, a new brand wants “ airborne type cuts ” , its difficulty cans be imagined. But everybody doesn't have expect, na Aisi passes “ unexpectedly the sale promotion means of ” of transverse poor dissimilation just was cut, and depend on its inherent brand advantage held god-given position.

Two classical advertisement highlight Na Aisi toothpaste to sell a dot transition:

Have an intuitionistic knowledge to allow authority, we might as well first in last few years from Na Aisi toothpaste ad of two classical TV mentions:

3 years ago, be awaited in those days or call toothpaste of “ carve card ” .

(a little girl of 56 years old, just had a “ stepmother ” , sad state) I have “ new mother, but I like her not at all! ” (after this is to refuse, cry, seeming is to miss his former mother) , (later, ” of “ new mother is taken care of by every means to him, she begins to accept slowly, the solilo-quize in sleep) she is like “ to also be done not have so be fed up with ……” (mark edition decides case, outside the picture simple and honest baritone) “ the real situation is paid, the heart is handed in collect, vulture card toothpaste, na Aisi. ”

Go up objectively say, this “ new mother piece the toothpaste advertisement of ” is vulture card washing powder apparently (workingwoman of that classical “ come off sentry duty piece ” ) the follow that cover a region, belong to affection to appeal to beg model. But its advertisement effect is inferior to advertisement of that washing powder far however. This basically is be being returned at that time because of what the washing powder advertisement of ” of edition of workingwoman of “ come off sentry duty broadcasts is the “ that a lot of off-duty workerses all sorts of feelings well up in this heart when obtain employment again ” of Yu Wen period, make everybody sees this advertisement has the same feeling greatly thereby, then work adult of “ child help ” and ” of “ be economical the core keyword with very general period of these two come off sentry duty is contacted cheek by jowl together with ” of washing powder of “ carve card. The brand is deepened and sold the effect to arise to urge action directly to its thereby.
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