One, sale extends advisory service

Basically include sale to popularize overall strategy, emulative sale to popularize the content such as strategy of ad of politic, value strategy, media, it is us below the specific explanation to each link.

One, sale popularizes strategy

Before undertaking to the product detail locates, must have clear overall promotion strategy to the project, this is the premise that sequel works each and foundation. Be aimed at this one part, we basically make clear the promotion train of thought of the project from each respects of the product, this also is the core that project sale promotion runs.

1, sale is total fixed position
(1) project SWOT analysis
(2) client group (passenger source) fixed position
(3) product fixed position
(4) figure fixed position
2, sale is overall and politic
(1) sale is total train of thought
(2) sell strategy in installment
(3) promotion channel is politic
(4) sale group establishs strategy
(5) promotion implements plan proposal
3, advertisement publicizes fixed position
(1) overall advertisement train of thought
(2) advertisement fixed position appeals to beg (namely SLOGAN)
(3) advertisement transmits strategy
(4) SP activity is politic
(5) the spot is packed decorate a proposal
(6) sale center packs a proposal

2, emulative sale popularizes strategy
Make complete sale popularize strategy, must understand the market that makes competition with the project and adversary. In this one link, the actor inferior position of strategy of the place area that we basically are aimed at a competitor, promotion, price and product makes contrast all-aroundly and grinding sentence, not only the value strategy that implements for project later period provides reliable basis, also enter market reserve to answer effective competitive strategy for later period product.

1, analysis of inferior position of product competition actor
(1) competition analyses premise
(2) competitive project is comparative
(3) comparative competition is overall SWOT analysis
2, competition of specific aim sale is politic
(1) sale competition strategy and core promotion concept promote practice
(2) cause client group the feature analyses feasibility argumentation

3, product value is politic
Politic to the price of the product, our meeting ground " market analysis fixed position reports " in suggests direction undertakes particular value locates. Before the price locates, our meeting seeks testimony from inside product and sale period of time the strong point of every link price, the product value creation that is later period throw on the market goes up rationally a space.

1, basis of price fixed position and principle
2, project value locates (all valence interval locates / the price that enter town locates)
3, the price realizes method analysis
4, price implementation and sale promotion rhythm (annul accuse) tie-in strategy
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