29 days, rob set foot on the land of Beijing especially in · , this before the star of Houston rocket team ever gave battle NBA competition for many times, and this, he is not however come for the match.

Because, this day, anli and association of American profession basketball (NBA) with respect to China match of NBA” of first “ teenager reachs cooperative agreement, rob becomes the witness that cooperates this especially in · .

As we have learned, match of “ teenager NBA” is the sports activity of a go beyond the year, 100 thousand ages will exceed for China in month of 9~12 of the current year from 11~14 year old the high school student is offerred take part in the match opportunity.
And at the same time, install benefit to also will borrow this to start plan of its sports sale, the brand be accompanying of button Cui Lai this match spreads everywhere to great river north and south of China.

While match of “ teenager NBA” is held, the capacity of formal market co-worker that brings Lai of benefit button Cui to be in China with NBA, hold sale at the same time in these cities, roll out “ to install ” of challenge of skill of basketball of family of Lai of benefit button Cui, and “ installs ” of lecture of nutrition of series of Lai of benefit button Cui, will participate in a crowd to expand.

Although install benefit respect not to wish to disclose the capital cost that cooperates this, but, undoubted, the healthy figure of button Cui Lai can pass match front ground permeate Chinese family.

“ advertisement puts the effect on to cannot be likened to this, because advertisement cannot permeate city of each basic level, and expenditure is not little. And the basketball of 3 months surpasses 15 cities thing, button Cui Lai will be centered often to touch by consumer. Senior sale expert analyses ” so inside a course of study.

More important is, matches of such a teenager, the brand force of button Cui Lai will from grown consumer direct and outspread in the heart to the youth.

And it is reported, install benefit to still can undertake in China the market of the problem popularizes an activity be givinged priority to with NBA, and centrally TV station and 14 places TV station broadcast period of time to make product advertisement conduct propaganda at NBA ball game.

When button Cui Lai enters Chinese market, the company that bring profit changes a tradition to sell the tradition that mode overseas advertises absolutely less continuously, according to Chinese market characteristic, rolled out the sale strategy that sports sale gives priority to.

Begin from 2001, they chose the Olympic Games champion such as Fu Mingxia, Tian Liang, Wang Junxia to hold the position of figure spokesman in succession, chose player of Chinese quint brunt to build couplet easily to become the new spokesman of product of Lai of Cui of the button that bring profit again recently.
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