The amplitude of luxurious car market 2005 achieves unprecedented 30% above, exceed 20% greatly not only multiply amplitude of the market that use a car, and as what run quickly homebred, run quickly, BMW and the luxurious car such as Ao Di and Kaidilake move battlefield in succession division China. But, because market of domestic car consumption is increasingly normative, the code of a few specific aim begins to come on stage, if be about to be in this month of become effective " car product is exterior label government measure " , all churchyard are produced and in home the car of the sale produces an enterprise to must use name of Chinese line out. This looks be like little change to be in however manufacturer, agency caused bigger echo in consumer especially. This gave a difficult problem to the model of luxurious car brand that always holds to the whole world to unite, the trend that Chinese mark sticks outside car of homebred a person of extraordinary powers will make of consumer of partial high end buy intent to produce change, cause possibly even from this with running quickly the product such as 5 departments is E class, BMW a group of people of same interest of homebred and luxurious car, and produce with VOLVO, day artistic (the product such as Kesasi is FUGA) , Feng Tianlei competitive trend produces change between entrance a group of people of same interest of the representing. Before the Spring Festival, " daily of the first finance and economics " in run quickly, the in interviewing discovery of the person that BMW, day produces offset of inn waiting for 4S to expend, the meeting after consumer of very much luxurious car thinks to Chinese is stuck to mark outside car of a person of extraordinary powers brings about a brand contain Troy to drop somewhat, affect its to buy intention thereby. Face this kind of idea of consumer, day produces gentry assist specialize in inn old man of vise general manager gentleman to " daily of the first finance and economics " express: "The customer that buys car of a person of extraordinary powers more ' captious ' , the hope enjoys the international brand product of global synchronism. ' the whole world is synchronous ' the technology with the brand image that means internationalization, unified whole world and character, and the service of international standard. " run quickly, the partial agency that wait says BMW to already expected this kind of vicissitude of the market, considering farther the way to deal with a situation at present. Look integratedly, "Internationalization identity " still be the key that car of a person of extraordinary powers buys weighs one of measure, the label is stuck to make consumer of partial high end right outside familiar international brand produced new move, think its brand value is mixed additional culture details sells at a discount greatly, cannot satisfy their psychological requirement. Additional, what homebred product uses homebred component to be able to cause the fall of integral character is anxious exist all the time, these elements meet those who affect customer to buy intention. "In fact, market of car of a person of extraordinary powers has shown a part to buy now group come from billabong of market of car of homebred a person of extraordinary powers the phenomenon that imports market of car of a person of extraordinary powers, need will consider to comply with the demand of the market and change henceforth, enhance the promotion strength that imports car of a person of extraordinary powers. " an agency emphasizes. The analysis inside course of study thinks, "" method " come on stage and carry out, of the influence is now not only, also produce opposite BMW, run quickly the development 2006 brings company of such car of homebred a person of extraordinary powers bigger impact, be in to what transnational corporation did not come even China the development strategy, decision-making generation influence that introduces model respect. " reporter " method " the countermeasure after carrying out interviewed manufacturers of a few car of homebred a person of extraordinary powers, although did not get clear answer, but come from recently, manufacturer of each luxurious brand begins to adopt market move to answer " method " a series of medium regulations. It is homebred above all run quickly, luxurious car took the homebred a group of people of same interest such as BMW the become divided that sales promotion step will come prevent consumer and move. Subsequently CTS also increased Kaidilake the favourable extent of the product. According to the report, at present the biggest privilege of CTS has been as high as Kaidilake 20 thousand yuan. Conversely, the posture that imports battalion of laager of a person of extraordinary powers criterion more show dovish and step-by-step. Those who import one of cars of a person of extraordinary powers is artistic (FUGA) did not announce not only homebred, and formulated the strategy that holds high end to import fractionize market further, and other entrance is like VOLVO He Fengtian in car manufacturer the brunt model such as Leikesasi, the price is in " method " the momentum that relative stability still maintains before coming on stage. The car seeks advice from Shi Lian to think, pure of measure of a government come on stage, still cannot from go up at all shake at present Ao Di, BMW is mixed run quickly the position in market of domestic luxurious car, but to the 2nd a group of people of same interest medium artistic and the model such as Leikesasi, " method " carry out, it is an opportunity however. News source: daily of finance and economics

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